Marketing Coordinator

Under the direction of the Director of Community Engagement and Marketing and in accordance with the purpose, policies, and principles of the YMCA of Central New Mexico, the Marketing Coordinator will play a critical role in the successful operation of the YMCA. The MarketingCoordinator will carry out daily marketing and operational responsibilities while maintaining excellent communications with the leadership staff, members, and community partners. The duties will include assisting in the areas of advertising, marketing, and event planning. The individual will ensure an atmosphere of professionalism, friendliness, and safety within the facility.

OUR CULTURE:
Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

• Design and produce marketing materials and graphics such as flyers, posters, website graphics or newsletters to promote, market, or advertise programs, enhance community visibility, and fundraising initiatives.
• Ensure the building flyer racks, digital signage, and building signage is up to date and properly maintained.
• Implement and maintain a strong social media program with daily activity.
• Actively seek new avenues to enhance the local Y brand through social media including the production and editing of video.
• Implement and maintain a strong email campaign program by providing weekly email blasts and maintaining the email database.
• Maintain and enhance the Y website with up-to-date information on a weekly basis.
• Develops effective working relationships with leadership staff and assist them with program marketing needs such as flyer development, social media blasts, constant contact emails, etc.
• Maintain the Constant Contact email program by ensuring a weekly schedule is maintained and that all emails follow YMCA branding.
• Adhere to the YMCA brand standards as set forth by the YMCA of the USA.
• Assist Branch Executives, CEO and YMCA Boards with event coordination and planning including attending meetings, note taking, communication, organization, record keeping, activities, agenda, and registration.
• Assist with event guest communication prior, during, and after the events.
• Assist with venue acquisition and coordination.
• Assist in planning and conducting event auctions.
• Other duties as assigned by the Director of Community Engagement and Marketing

• Associate degree in related field, bachelor’s degree preferred. Equivalent professional experience will be considered.
• Excellent communication, customer service, and problem-solving skills.
• Strong organizational skills and ability to manage multiple tasks at one time.
• Ability to actively listen and take accurate notes.
• The Marketing Coordinator needs to be able to handle multiple tasks under limited supervision, work well in a team setting and be detail oriented.
• Experience with and knowledge of Microsoft, Adobe Photoshop, and Canva design software.
• Possess a positive and professional attitude.
• Have cash handling skills and the ability to reconcile shift transactions.
• Be familiar with the mission statement and core values of the YMCA. Model the core values while working and communicating with other staff.
• A willingness to commit to the mission of the YMCA.