Content and Promotions Assistant

Under the direction of the Director of Community Engagement and Marketing and in accordance with the purpose, policies, and principles of the YMCA of Central New Mexico, The Graphics & Promotional Coordinator plays a vital role in advancing the YMCA’s mission through creative design and community engagement. This position combines graphic design expertise with hands-on outreach to promote YMCA programs, events, and membership growth. The ideal candidate will be both a talented visual communicator and an enthusiastic ambassador who enjoys engaging with people and building community relationships.

Content Creation & Marketing
• Design visually engaging marketing materials including flyers, banners, digital ads,
social media graphics, and print collateral that align with YMCA brand standards.
• Capture and edit photo and video content for use on social media, website, and digital
campaigns.
• Create and schedule posts across YMCA social media platforms to promote programs,
events, and impact stories.
• Utilize Canva and Adobe Photoshop (with knowledge of Illustrator, Premiere Pro, or
similar tools a plus) to produce professional-quality assets for print and digital use.
• Collaborate with staff and program directors to generate meaningful content that
highlights member stories, staff achievements, and community impact.
Promotions & Community Engagement
• Canvas nearby neighborhoods and local businesses to distribute materials, encourage
partnerships, and increase awareness of YMCA programs and services.
• Host and staff YMCA pop-up booths, fairs, and community events to engage the public
and invite them to become members.
• Build and maintain relationships with community organizations, schools, and local
partners to expand promotional reach.
• Serve as a brand ambassador, communicating the YMCA’s mission of youth
development, healthy living, and social responsibility in all interactions.
Collaboration & Administrative Support
• Coordinate with the marketing and membership teams to ensure consistent messaging
and branding across all channels.
• Track outreach activities, social engagement, and campaign results to report measurable
outcomes.
• Assist with planning and execution of YMCA events, campaigns, and special projects.
• Other duties as assigned.

• Minimum 1 year of experience in graphic design or marketing production.
• Proficiency in Canva and Adobe Photoshop (Illustrator and InDesign experience a plus).
• Strong eye for design, typography, and layout composition.
• Excellent interpersonal and communication skills; comfortable speaking with individuals
and groups.
• Outgoing personality with the ability to represent the YMCA mission and values in the
community.
• Must have reliable transportation, a valid driver’s license and auto insurance to travel to
local outreach sites.
• Possess a positive and professional attitude.
• Be familiar with the mission statement and core values of the YMCA. Model the core
values while working and communicating with other staff.
• A willingness to commit to the mission of the YMCA.
• Follows YMCA policies and procedures, including those related to medical and disciplinary
situations, child abuse prevention and emergencies.

• Employee discount

OUR CULTURE:

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.